1. It is a welcoming and unique city
2. It is completely safe and not overcrowded
3. It is conveniently located and has good transport links
4. Holds exceptional estructures and of great cuality with a very competitive pricing.
5. Displays a high quality hotel industry.
6. It's gastronomy is remarkable.
7. Stands out for its culture, history, landscapes and enriching experiences.
8. It's a green city with great life-quality.
9. A reference in college education.
10. Leader in innovative industry, agri-food, renewable energy, health and automotive sector.