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1. It is a welcoming and unique city
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2. It is completely safe and not overcrowded
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3. It is conveniently located and has good transport links
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4. Holds exceptional estructures and of great cuality with a very competitive pricing.
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5. Displays a high quality hotel industry.
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6. It's gastronomy is remarkable.
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7. Stands out for its culture, history, landscapes and enriching experiences.
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8. It's a green city with great life-quality.
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9. A reference in college education.
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10. Leader in innovative industry, agri-food, renewable energy, health and automotive sector.